Miranda Kerr Says Kora Organics Was A Passion Project.

 

    Miranda Kerr says Kora Organics was a passion project.
    Miranda Kerr transformed from a catwalk model to a successful businesswoman.
    The beauty brand has gone on to become a household name.

Kora Organics, the skincare brand of Miranda Kerr that won awards, was initially a project driven by her passion.

The beauty brand has gone on to become a household name.

Miranda Kerr says Kora Organics was a passion project.

Miranda Kerr transformed from a catwalk model to a successful businesswoman.

Miranda Kerr, a former Victoria's Secret Angel, transformed from a catwalk model to a successful businesswoman with the introduction of her skincare brand, KORA Organics, in 2009. As a trailblazer in the realm of clean beauty, the 38-year-old shared that the brand began as a simple passion project but evolved into a global enterprise.

She told PopSugar: ' I've always felt like health is wealth. I was selfishly just doing [it] for myself.

'Then I decided, 'Hey, it's time to get these products out into the world.''

Since the launch, the beauty brand has gone on to become a household name, guided by Miranda’s philosophy “healthy skin is the most beautiful skin'.

Miranda's commitment to wellness is rooted in a challenging time in her life. When she was 16, her mother was diagnosed with spleen cancer, prompting her and her family to focus on adopting a healthy lifestyle. This personal experience deeply influenced Miranda's values and priorities, particularly when it comes to clean living.

She previously told Harper's Bazaar Australia: “When I was 16, my mother was diagnosed with cancer of her spleen and this motivated us as a family to take more care of our health.

'So we started researching all the products we used in our home, from beauty products to detergents. We were shocked to find out how carcinogenic and toxic certain ingredients were, which are found in products that are readily available on the market and which claim to be safe … even products that claim to be natural, are not!”